What's Happening?
The company formerly known as Listen + Learn has rebranded to Unwritten as part of a strategic shift to better assist brands in understanding digital culture and its impact on consumer choices and brand relevance. This rebranding effort includes an expanded
use of artificial intelligence, broader data inputs, and a more integrated approach to interpreting digital culture. Jeremy Hollow, the founder and CEO of Unwritten, stated that the new name reflects the evolving digital landscape that their clients navigate, emphasizing the rapid changes in norms, expectations, and beliefs that influence brand selection.
Why It's Important?
The rebranding of Listen + Learn to Unwritten signifies a broader trend in the market research industry towards embracing digital transformation. By focusing on digital culture, Unwritten aims to provide deeper insights into consumer behavior, which is increasingly influenced by online interactions and digital trends. This shift is crucial for brands seeking to maintain relevance in a rapidly changing market. The use of AI and expanded data inputs can offer more precise and actionable insights, potentially giving Unwritten's clients a competitive edge in understanding and predicting consumer behavior.
