What's Happening?
Jane McFarland has been appointed as the new editor-in-chief of Who What Wear UK, taking over from Hannah Almassi. McFarland, who previously served as associate editor at Grazia, will lead the digital
magazine's fashion and beauty content. Her appointment comes as part of a strategic shift under the ownership of Future Plc, which also owns Marie Claire UK. McFarland's first issue will be a standalone beauty edition, set for release at the end of January. The transition marks a significant change in leadership, with Almassi moving to a new role as managing director of women's UK at Future Plc, focusing on content strategy and brand building.
Why It's Important?
This leadership change at Who What Wear UK is significant as it reflects broader trends in the media industry, where digital platforms are increasingly prioritizing strategic content development and brand expansion. McFarland's appointment is expected to bring fresh perspectives to the publication, potentially influencing its editorial direction and engagement strategies. The move also highlights the ongoing evolution of digital media brands under larger corporate umbrellas, as they seek to adapt to changing consumer preferences and the competitive landscape of fashion journalism.
What's Next?
Under McFarland's leadership, Who What Wear UK is likely to focus on enhancing its digital presence and exploring new content formats, such as live shopping and social commerce. The publication may also increase its emphasis on luxury fashion coverage and celebrity features, aiming to attract a broader audience. As McFarland settles into her role, stakeholders will be watching for any shifts in editorial tone or strategy that could impact the brand's market position.
