What's Happening?
MEXC, a leading global cryptocurrency exchange, has partnered with ether.fi to introduce a co-branded blockchain and crypto-based credit card. This initiative aims to bridge the gap between on-chain assets and everyday payments, facilitating the use of cryptocurrencies in real-world commerce. The card offers users the ability to earn, save, and spend while accumulating rewards, including up to 4% cashback on purchases. This partnership is part of a broader trend in the crypto industry to integrate decentralized finance (DeFi) with traditional financial systems, making crypto transactions as seamless as using a conventional credit card. The card will be accepted at over 130 million Visa merchants worldwide, including through Apple Pay and Google
Pay, while allowing users to maintain full custody of their on-chain assets.
Why It's Important?
The launch of the MEXC and ether.fi co-branded card represents a significant step in the integration of cryptocurrency into mainstream financial systems. By enabling crypto holders to use their assets for everyday purchases, this initiative could accelerate the adoption of digital currencies in the retail sector. The card's features, such as zero fees and high cashback rewards, make it an attractive option for users, potentially increasing the user base of both MEXC and ether.fi. This development also highlights the growing importance of Web3 payments, which are expected to drive the next wave of retail adoption in the crypto space. As more consumers and merchants embrace these technologies, the line between traditional and digital finance continues to blur, offering new opportunities for innovation and growth in the financial industry.
What's Next?
The promotion for the co-branded card runs from January 15, 2026, to February 15, 2026, offering incentives for early adopters. New users who complete advanced KYC verification and deposit at least 100 USDT can receive a 15 USDT airdrop and 4% cashback. Additionally, referral rewards are available, providing a 10 USDT airdrop and additional cashback for inviters. As the partnership progresses, MEXC and ether.fi plan to continue enhancing their global payment infrastructure, further integrating centralized and decentralized finance. This could lead to more innovative financial products and services, expanding the reach and utility of cryptocurrencies in everyday transactions.
