What's Happening?
Will Jordan and Charlie Steele, former senior members of Knight Frank's Birmingham land and development team, have launched Ashlawn Chase, a new residential consultancy. The firm aims to provide direct, commercially focused advice in the challenging development market
of the Midlands. Ashlawn Chase will offer services in land disposals, acquisitions, development consultancy, and strategic land opportunities. The consultancy is based in Henley-in-Arden and emphasizes a director-led service, allowing clients to work directly with the founders rather than through larger agency structures.
Why It's Important?
The launch of Ashlawn Chase reflects the evolving needs of the Midlands property market, where direct access to experienced advisers is increasingly valued. The firm's focus on providing straightforward, commercially grounded advice addresses the complexities faced by landowners, developers, and investors. This development could influence the regional property landscape by offering more personalized and agile services, potentially leading to more efficient and effective project outcomes. The consultancy's approach may set a precedent for other firms in the industry, emphasizing the importance of relationship-led business practices.
