What's Happening?
Peugeot has introduced a new global advertising campaign for its 308 model, featuring a creative and playful approach with a city full of kittens. The campaign's centerpiece is a 60-second film titled
'Kittens,' which uses a handcrafted miniature city and 30 real kittens to metaphorically represent the 308 as a dominant force among smaller, less commanding cars. Directed by Julien & Quentin through Hamlet, the film was shot entirely in-camera, emphasizing the 308's role as a lion in a metropolis of competing brands. The campaign aims to highlight the car's confidence, distinction, and ability to disrupt the routine, as it navigates through traffic with ease.
Why It's Important?
This campaign is significant as it showcases Peugeot's innovative approach to marketing, using a unique and engaging concept to capture consumer attention. By employing real kittens and a meticulously crafted miniature set, Peugeot differentiates its 308 model in a crowded automotive market. The use of a playful and visually appealing metaphor not only enhances brand recognition but also appeals to a broad audience, potentially increasing consumer interest and sales. This strategy reflects a growing trend in advertising where brands seek to create memorable and emotionally resonant content to stand out in a competitive landscape.
