What's Happening?
K-pop star Rosé from Blackpink is the face of Puma's latest campaign for their H-Street sneaker. The sneaker, originally introduced in 2003 and reimagined for 2025, draws inspiration from the late-90s running spike, the Harambee. The new version features
an ivory colorway with metallic accents, maintaining its streamlined, low-profile design. Rosé has previously collaborated with Puma, supporting the brand's reimagined H-Street sneaker in Seoul and the Speedcat model in Milan. The H-Street sneaker will be available starting May 7 at Puma's online store, flagship locations, and select retailers.
Why It's Important?
This collaboration highlights the growing influence of K-pop stars in global marketing and fashion industries. Rosé's involvement with Puma not only boosts the brand's visibility but also taps into her extensive fanbase, potentially increasing sales and brand loyalty. The partnership reflects a broader trend of fashion brands leveraging celebrity endorsements to reach diverse and international audiences. For Puma, aligning with a high-profile figure like Rosé enhances its brand image and positions it favorably in the competitive athletic and lifestyle footwear market.
