What's Happening?
The Orality Theory of Everything, as discussed by media theorists like Walter Ong and Marshall McLuhan, suggests that the shift from oral to literate cultures has profoundly impacted human consciousness and communication. This theory posits that the rise
of literacy allowed for more complex and abstract thought, which has been foundational for modern technology and institutions. However, the decline of literate culture and the rise of digital communication are seen as a return to orality, where communication is more conversational and social. This shift has implications for politics, storytelling, and social relations, as discussed by Joe Weisenthal and Derek Thompson.
Why It's Important?
The resurgence of orality in the digital age has significant implications for how information is shared and consumed. It challenges traditional notions of expertise and authority, as digital platforms allow for more egalitarian communication. This shift could impact political discourse, as seen in the use of nicknames and direct communication styles by figures like President Trump. The theory also suggests a transformation in social interactions, where digital communication mimics the immediacy and social nature of oral cultures, potentially affecting societal norms and behaviors.
