What's Happening?
Director Darren Aronofsky, in collaboration with Google DeepMind and Salesforce, has released a new AI-driven YouTube series titled 'On This Day… 1776' to commemorate America's 250th birthday. The series,
produced by Aronofsky's AI animation company Primordial Soup, dramatizes events from the American Revolution. However, the series has faced criticism for its lackluster animation and portrayal of historical figures, which some viewers have compared unfavorably to other historical documentaries. The series aims to use AI ethically by employing SAG-AFTRA voice actors, but the execution has been described as unengaging.
Why It's Important?
The series highlights the growing use of AI in media production, raising questions about the quality and authenticity of AI-generated content. As AI technology becomes more prevalent, the balance between innovation and maintaining artistic integrity is crucial. The criticism faced by 'On This Day… 1776' underscores the challenges of using AI to recreate historical events, particularly when compared to traditional documentary filmmaking. This development also reflects broader industry trends as companies like Salesforce invest heavily in AI, seeking new applications for the technology.
