What's Happening?
The organizing committee for the 2028 Los Angeles Olympics, LA28, has announced the terms for its second round of ticket sales, set to begin in August. The first ticket drop saw over 4 million tickets sold, with high demand leading to the rapid sale of lower-priced
tickets. The average ticket price is under $200, including a 24% service fee, with premier seats exceeding $1,000. The first drop also saw a significant interest in new Olympic sports such as flag football and squash, which sold out quickly. The upcoming ticket drop will offer additional tickets across all sports, including those that sold out initially. Registration for this second drop is open until July 22, and those who registered previously but did not purchase tickets will automatically be entered into a lottery for the second drop.
Why It's Important?
The ticket sales for the LA28 Olympics are crucial for the financial planning of the event, expected to cover $2.5 billion of the $7.1 billion budget. The high demand for tickets reflects global interest in the first Summer Olympics in the U.S. since 1996. The event is also significant as it will be the first female-majority Olympic Games, with women's sessions outselling men's in the first ticket drop. The success of the ticket sales is seen as a positive indicator of the event's potential impact on Los Angeles, promising economic benefits and a lasting legacy for the city.
What's Next?
The second ticket drop in August will provide another opportunity for fans to secure tickets, with a registration period open until July 22. LA28 plans multiple ticket drops before switching to a first-come, first-served format closer to the Games. The official resale system will launch in 2027, allowing fans to resell tickets. The Paralympic Games tickets will go on sale in 2027, marking the first time Los Angeles will host the event. These steps are part of LA28's strategy to manage ticket sales effectively and ensure broad access to the Games.
