What's Happening?
Epson has announced that Jessica Ornelas, its commercial channel marketing manager, has been recognized on the CRN 2026 Women of the Channel list. This annual list honors women from various channel-focused organizations who have made significant contributions
to the IT and print ecosystem. Ornelas has been instrumental in developing marketing communication tools and programs that drive demand and sales growth. With over six years in her role, she has built expertise in go-to-market strategies and partner communications, fostering collaboration and alignment within Epson's Professional Imaging partners. Her efforts have led to the launch of performance-based growth programs and strategic partner business activities, enhancing Epson's brand visibility and generating new opportunities.
Why It's Important?
The recognition of Jessica Ornelas highlights the critical role of strategic leadership in the IT and print sectors. Her contributions underscore the importance of innovative marketing strategies and partner engagement in driving business success. This accolade not only elevates Ornelas's profile but also reinforces Epson's commitment to channel excellence and partner success. By prioritizing high-impact activities and fostering cross-functional collaboration, Ornelas's work supports Epson's growth and competitive edge in the market. This recognition may inspire other organizations to invest in strategic leadership and innovative solutions to enhance their channel operations.
What's Next?
Looking ahead, Jessica Ornelas plans to continue her work with Epson's sales teams to identify and prioritize strategic partners, aligning marketing investments to strengthen collaboration and accountability. Her focus will remain on mentoring and fostering a positive, results-driven culture within the organization. As the industry evolves, Ornelas's leadership will be crucial in adapting to new challenges and opportunities, ensuring that Epson remains at the forefront of channel innovation and success.
