What's Happening?
Walt Disney Co. plans to introduce vertical videos to its Disney+ app within the next year, aiming to increase user engagement, particularly on smartphones. This initiative, announced at the Consumer Electronics
Show, is part of Disney's strategy to make Disney+ a daily destination for fans by offering short-form content in a unified app. Additionally, Disney is investing in artificial intelligence, partnering with OpenAI to use its characters in AI-generated videos. This move is designed to appeal to Gen Alpha, who are more comfortable with AI and expect interactive entertainment experiences. Disney's investment in AI and its collaboration with OpenAI highlight its commitment to innovation and user engagement.
Why It's Important?
Disney's focus on vertical video and AI integration represents a significant shift in how entertainment content is delivered and consumed. By targeting Gen Alpha, Disney is tapping into a demographic that values interactivity and personalization, potentially setting a new standard for streaming services. The use of AI in content creation and user engagement could lead to more personalized and immersive experiences, enhancing customer satisfaction and retention. Disney's strategy may prompt other media companies to explore similar innovations, influencing the future of digital entertainment and content delivery.
