What's Happening?
Ellen Haeser, a cultural strategist and trendwatcher, is advocating for a shift in the fashion industry from trend-driven to value-driven practices. At Masterly Milano 2026, she presents 'From Cradle to Grave,' an audiovisual project emphasizing the importance of identity and cultural value in fashion and interiors. Haeser, with over 45 years in the industry, stresses the need for sustainability and meaningful consumer engagement, urging a focus on quality, craftsmanship, and the cultural significance of fashion.
Why It's Important?
Haeser's call for a value-driven approach in fashion highlights a growing movement towards sustainability and ethical consumption. Her emphasis on education and consumer awareness reflects a shift in industry priorities, aiming to reduce
the environmental impact of fast fashion. This perspective encourages brands to invest in quality and longevity, potentially transforming consumer habits and industry standards. Haeser's insights are particularly relevant as the fashion industry faces increasing scrutiny over its environmental and social impacts.
