What's Happening?
Daisy Edgar-Jones celebrated her debut as Estée Lauder's global brand ambassador with a chic event at Chateau Marmont. The celebration marked the launch of her campaign for the revamped Double Wear Foundation,
set to release globally on February 2. The event featured a stylish crowd, including brand ambassadors and celebrities, who enjoyed curated photo opportunities and personalized foundation color-matching stations. Edgar-Jones, dressed in a white feathered mini dress, expressed her evolving relationship with beauty, emphasizing confidence and self-expression. The event also highlighted her appreciation for Estée Lauder's Advanced Night Repair serum.
Why It's Important?
Daisy Edgar-Jones's collaboration with Estée Lauder underscores the brand's strategy to connect with a younger, fashion-forward audience. Her role as a global ambassador reflects the growing trend of beauty brands partnering with influential figures to enhance brand visibility and appeal. The event at Chateau Marmont, a symbol of Hollywood glamour, reinforces the brand's luxurious image. Edgar-Jones's emphasis on confidence and self-expression aligns with contemporary beauty trends that prioritize individuality and authenticity. This partnership may influence consumer preferences and drive interest in Estée Lauder's products.








