What's Happening?
Wimberly Interiors has released its 2026 hospitality design trends, emphasizing a shift from visual spectacle to emotional resonance. The firm highlights a move towards authenticity, warmth, and resilience in design, creating spaces that are human, tactile, and deeply rooted in place. The trends focus on multisensory experiences, hyper-localization, holistic wellness, material honesty, and the rise of green as a dominant color palette. These trends aim to create environments that feel personal and restorative, moving away from the 'global generic' aesthetic to embrace regional materials and cultural storytelling. The design ethos prioritizes intimacy, sensory details, and a 'designing with care' approach, aiming to provide guests with spaces that feel both
familiar and experiential.
Why It's Important?
The 2026 design trends by Wimberly Interiors reflect a significant shift in the hospitality industry towards creating more meaningful and personalized guest experiences. This approach aligns with the growing demand for authenticity and cultural depth in travel, as guests increasingly seek environments that offer emotional resonance and a sense of belonging. By focusing on multisensory experiences and hyper-localization, the industry can enhance guest satisfaction and loyalty, potentially leading to increased revenue and brand differentiation. The emphasis on material honesty and holistic wellness also supports sustainability goals, appealing to environmentally conscious travelers. These trends could influence broader design practices across the hospitality sector, encouraging a move towards more sustainable and culturally rich environments.











