What's Happening?
CNN Style has announced the launch of its inaugural newsletter, 'Big Style', set to debut on May 9, 2026. The newsletter will be authored by Rachel Tashjian, a seasoned fashion expert and CNN Senior Style Reporter.
Known for her previous work on the fashion newsletter 'Opulent Tips', Tashjian brings nearly two decades of experience in the fashion industry. 'Big Style' aims to provide a curated mix of reflections, conversations, and advice, keeping readers informed about the latest trends and developments in fashion. The newsletter will be published every Saturday, coinciding with CNN Style's 10-year anniversary. This initiative follows CNN's comprehensive coverage of the Met Gala, offering insights and analysis for fashion enthusiasts.
Why It's Important?
The introduction of 'Big Style' signifies CNN's commitment to expanding its fashion journalism and engaging a broader audience interested in style and culture. By leveraging Tashjian's expertise, CNN aims to offer a unique perspective on fashion, blending industry insights with cultural commentary. This move could enhance CNN's position in the competitive landscape of fashion media, attracting both fashion aficionados and casual readers. The newsletter's launch also reflects a growing trend among media outlets to diversify content offerings and engage audiences through specialized newsletters, which can drive reader loyalty and increase engagement.
What's Next?
Following the launch of 'Big Style', CNN is expected to continue its in-depth fashion coverage, particularly around major events like the Met Gala. The newsletter may evolve to include interactive elements or collaborations with fashion influencers and designers, further enriching its content. As the fashion industry continues to change, 'Big Style' could play a pivotal role in shaping public discourse on style and culture, potentially influencing fashion trends and consumer behavior.
