What's Happening?
The Virgil Abloh Archive has announced an online raffle for the Air Jordan 1 High OG 'Alaska' collaboration, marking a significant release in the sneaker community. Originally launched in 2018 as a European exclusive under the Off-White brand, this model
is now available for a wider audience. The 2026 version features a change in branding, with 'V.A.A. for Nike' replacing the original Off-White label, following the estate's decision to distance from the brand after Abloh's passing. The sneaker, known for its deconstructed design, is a tribute to Abloh's innovative approach to fashion and his collaboration with Nike. The raffle is open until Monday at 9 a.m. ET, with the sneakers retailing at $230.
Why It's Important?
This release is significant as it continues to honor Virgil Abloh's legacy in the fashion and sneaker industries. Abloh's work with Nike, particularly the Air Jordan 1, played a pivotal role in redefining sneaker culture and bridging the gap between streetwear and high fashion. The decision to rebrand the sneaker under the Virgil Abloh Archive reflects a commitment to preserving and advancing his creative vision. This release not only appeals to sneaker enthusiasts but also serves as a cultural moment, celebrating Abloh's impact on design and innovation. The raffle format adds an element of exclusivity, heightening interest and demand among collectors and fans.
