What's Happening?
Maria Porro, president of Salone del Mobile.Milano and marketing director of the family-run design firm Porro, shares insights on maintaining a successful family business over generations. Founded in 1925 by Giulio and Stefano Porro, the company is known
for its modern home designs and remains privately owned. The firm is currently managed by third and fourth-generation family members, who emphasize mutual respect and a shared vision for innovation. The third generation, including Maria's father Lorenzo, introduced digitalization and collaborated with designer Piero Lissoni to revolutionize production and design processes. The fourth generation continues to expand the brand's global reach, focusing on collaboration and innovation.
Why It's Important?
The Porro family's ability to sustain their business for over a century highlights the importance of adaptability and innovation in family-run enterprises. Their approach to governance, which ensures democratic representation among family members, serves as a model for other family businesses. By embracing digitalization and fostering collaborations with renowned designers, Porro has maintained its relevance in the competitive design industry. The company's focus on quality and consistency has allowed it to expand internationally, particularly in the U.S. market. This case study underscores the potential for family businesses to thrive by balancing tradition with modern business practices.
What's Next?
Porro plans to continue its expansion in the U.S. market, leveraging its reputation for quality and innovation. The company is exploring growth in its contract business, which involves large-scale projects, and aims to maintain its high standards by being selective about new ventures. At the upcoming Salone del Mobile.Milano, Porro will showcase new designs, including a collaboration with designer Nao Tamura. The firm is also committed to social responsibility, working with Cooperativa Alice to support disadvantaged individuals through employment opportunities. These initiatives reflect Porro's dedication to both business growth and social impact.
Beyond the Headlines
Porro's commitment to social responsibility is exemplified by its partnership with Cooperativa Alice, which provides employment to disadvantaged women. This collaboration not only supports social reintegration but also emphasizes the craftsmanship involved in creating Porro's products. The firm's approach to design, which integrates creativity with industrial production standards, sets a benchmark for the industry. By maintaining a balance between innovation and tradition, Porro demonstrates how family businesses can contribute to both economic and social progress.
