What's Happening?
Awake NY has unveiled its collaboration with Air Jordan on a new version of the Air Jordan 6, set to release in 2026. The sneaker features a blue and crimson colorway, with three shades of blue on the upper and bright red contrast stitching. This design
pays homage to Michael Jordan's first NBA championship sneaker, the Air Jordan 6 Infrared. The collaboration is part of a series of releases celebrating the 25th anniversary of the Air Jordan 6. Awake NY's design includes their 'A' logo debossed on the shoe, adding a unique touch to the classic silhouette.
Why It's Important?
The collaboration between Awake NY and Air Jordan highlights the ongoing trend of merging streetwear with iconic sports brands. This partnership not only celebrates the legacy of Michael Jordan's first championship but also introduces a fresh take on a classic sneaker. The release is likely to attract both sneaker enthusiasts and fashion-forward consumers, boosting Awake NY's visibility in the fashion industry. Additionally, the collaboration underscores the cultural significance of sneakers as a form of self-expression and a symbol of athletic achievement.
