What's Happening?
Hartford's hotel market has rebounded post-pandemic, with occupancy and average daily rates surpassing pre-COVID levels. However, a significant decline in hotel room supply has hindered the Connecticut Convention Center's (CTCC) ability to attract large-scale events. Since 2019, Hartford has lost approximately 1,300 hotel rooms, with several hotels repurposed for residential use. This shortage has forced events like the New England Regional Volleyball Association Winterfest to relocate partially to Providence. The CTCC, a key driver of Hartford's transient demand, now focuses on smaller events due to limited lodging options.
Why It's Important?
The hotel room shortage in Hartford poses a significant challenge to the city's economic growth and competitiveness in the convention
market. The CTCC's inability to host large events affects local businesses and the hospitality industry, which rely on the influx of visitors. The shortage also highlights the need for strategic urban planning and investment in hotel infrastructure to support Hartford's long-term economic sustainability. Addressing this issue is crucial for maintaining Hartford's status as a regional convention hub and ensuring continued economic benefits from tourism and business events.
What's Next?
To address the hotel room shortage, Hartford may consider repurposing underutilized office spaces into hotel accommodations, as suggested by a 2025 study. This strategy aligns with initiatives by the Capital Region Development Authority to enhance the CTCC's competitiveness. Expanding hotel inventory is critical for the convention center's viability and could help recapture lost events. Additionally, Hartford faces competition from nearby markets like Providence and Springfield, necessitating proactive measures to attract and retain large-scale conventions.
