What's Happening?
The College Football Playoff National Championship game between Indiana and Miami attracted an average of 30.1 million viewers, making it the second-most watched CFP title game in history. Indiana's 27-21 victory over Miami was a closely contested match that peaked at 33.2 million viewers during the first half. This viewership figure is only surpassed by the inaugural CFP title game in 2015, which drew 33.9 million viewers. The game was the most-watched American sports telecast outside of the NFL since the 2016 World Series.
Why It's Important?
The high viewership numbers underscore the significant interest and popularity of college football in the United States. Such ratings are crucial for broadcasters and advertisers, as they highlight the sport's ability to
draw large audiences. The success of the CFP in attracting viewers also reinforces the importance of college football as a major sporting event, influencing future broadcasting deals and sponsorships.
