What's Happening?
Greg Manifold has been appointed as the Vice President of Visuals & Design at CNN Worldwide, a newly created role aimed at elevating the network's visual journalism. Manifold, an award-winning journalist and designer, joins CNN after a 20-year tenure
at the Washington Post, where he served as Head of Visuals. His work at the Post included leading visual storytelling initiatives that significantly enhanced the publication's journalism. Under his leadership, the Post was recognized as the World’s Best-Designed digital site twice by the Society for News Design. Manifold's contributions also include the production of the virtual reality film '12 Seconds of Gunfire,' which received a Webby Award and was featured at multiple international film festivals. At CNN, Manifold will be responsible for shaping the network's visual identity across all platforms, including breaking news, features, and enterprise reporting.
Why It's Important?
The appointment of Greg Manifold as CNN's VP of Visuals & Design underscores the growing importance of visual journalism in the media industry. As news consumption increasingly shifts to digital platforms, the ability to present information visually is crucial for engaging audiences and enhancing storytelling. Manifold's expertise in visual storytelling and design strategy is expected to strengthen CNN's news coverage and broaden its appeal. This move reflects a broader industry trend where media organizations are investing in visual content to differentiate themselves and maintain relevance in a competitive landscape. For CNN, enhancing its visual journalism could lead to increased viewership and engagement, thereby impacting its market position and advertising revenue.
What's Next?
With Manifold at the helm of CNN's visual journalism efforts, the network is likely to undergo a transformation in how it presents news across its platforms. This could involve the introduction of new visual formats and technologies, such as virtual reality and interactive graphics, to provide more immersive news experiences. Stakeholders, including advertisers and viewers, may respond positively to these innovations, potentially leading to increased investment and audience growth. Additionally, CNN's competitors may also ramp up their visual journalism capabilities to keep pace, potentially sparking a broader industry shift towards more visually-driven news content.
