What's Happening?
HModa France, an Italian industrial group, has established a new structure in France, including a showroom, leather goods workshop, client reception area, and training facility. The company aims to invest in independent workshops, focusing on prototyping and developing 'made in France' luxury goods. Gilles Lasbordes, managing director for France, highlights the strategy to enhance French manufacturing capabilities, particularly in leather goods and apparel, while maintaining a strong presence in the luxury sector. The initiative seeks to forge a strategic alliance between French and Italian know-how, offering clients the choice of 'made in Italy' or 'made in France' products.
Why It's Important?
This move by HModa France signifies a strategic shift in the luxury
manufacturing sector, emphasizing the importance of local production and craftsmanship. By investing in French workshops, HModa aims to strengthen the 'made in France' brand, which could enhance the global competitiveness of French luxury goods. This initiative may lead to increased job opportunities and skill development in the French manufacturing industry, potentially boosting the local economy. The collaboration between French and Italian luxury sectors could set a precedent for cross-border partnerships in the industry.
What's Next?
HModa plans to continue its investment in French workshops, with a focus on expanding its prototyping capabilities and training programs. The company aims to replicate its successful Italian training model in France, enhancing the skills of local craftsmen. As the initiative progresses, HModa may explore further acquisitions or partnerships with French companies to solidify its presence in the market. The success of this strategy could influence other luxury brands to adopt similar approaches, fostering a more collaborative and integrated European luxury manufacturing sector.
