What's Happening?
Netflix has reached a significant milestone with non-English-language titles now accounting for the majority of its original TV season releases, according to new research from Ampere Analysis. In 2025, 52% of Netflix's original TV season releases were non-English-language, marking the first time this threshold has been crossed. Korean-language content has emerged as the fastest-growing category, with its share rising from 12% in 2024 to 20% in 2025. This growth is attributed to popular scripted series like 'Squid Game' Season 3 and 'When Life Gives You Tangerines', as well as unscripted titles. Spanish remains the leading non-English language for Netflix original TV, while Japanese-language content has seen a decline.
Why It's Important?
This development highlights
a strategic shift in Netflix's content strategy, emphasizing the importance of global and local content. The increase in non-English originals reflects a growing demand for diverse storytelling that resonates with international audiences. Korean content, in particular, has proven to be a significant driver of this trend, offering Netflix a competitive edge in the global streaming market. The success of non-English titles also suggests a broader acceptance and appreciation of international content among viewers, potentially influencing other streaming platforms to diversify their offerings.
What's Next?
As Netflix continues to invest in non-English content, particularly Korean-language productions, it is likely to further expand its global reach and influence. The platform's focus on diverse storytelling could lead to more collaborations with international creators and an increase in the variety of genres available to viewers. This trend may also prompt other streaming services to enhance their non-English content libraries to remain competitive. Additionally, the success of these titles could encourage more cross-cultural exchanges in the entertainment industry.
