What's Happening?
Business Insider has been awarded the Digiday Video and TV award for Best Multi-Platform Video Campaign. The winning campaign, titled 'Connected Journeys,' was a collaboration with the Marriott Bonvoy Boundless® Card. It consisted of a six-part video
series aimed at illustrating the card's promise of connecting people to global experiences. The campaign was led by Business Insider Studios, under the direction of Becky Vinter, and featured real creators on transformative travel experiences. The series was distributed across Business Insider's channels, a custom microsite, and streaming platforms like Roku, reaching millions of viewers.
Why It's Important?
This recognition underscores Business Insider's ability to create engaging content that resonates with audiences across multiple platforms. The award highlights the effectiveness of combining storytelling with strategic distribution to enhance viewer engagement. For brands, this demonstrates the potential of multi-platform campaigns to reach diverse audiences and drive engagement. It also reflects the growing importance of video content in marketing strategies, as businesses seek innovative ways to connect with consumers in a digital-first world.
