What's Happening?
A new survey by IPSOS, commissioned by the Entertainment & Culture for Climate Action (ECCA) Film & Television Alliance, is exploring the role of film and TV in climate storytelling. The survey, part of the UN Framework Convention on Climate Change, seeks input from creatives on barriers and opportunities in climate-related content. It aims to understand how the industry can support climate storytelling and reduce production's environmental impact. The survey is available in 15 languages and will run until the end of February, with results expected in the spring.
Why It's Important?
The survey highlights the growing recognition of media's influence in shaping public discourse on climate change. By engaging creatives in the conversation, the initiative seeks to leverage
storytelling as a tool for raising awareness and driving action on climate issues. The results could inform strategies for integrating climate themes into diverse genres, potentially influencing industry practices and audience perceptions. As climate change remains a critical global challenge, the media's role in addressing it through compelling narratives becomes increasingly significant.
What's Next?
The survey results, expected in the spring, could lead to increased support for climate-related projects in the film and TV industry. Stakeholders, including filmmakers, broadcasters, and funders, may use the findings to guide content development and production practices. The initiative could also inspire collaborations between media and environmental organizations, fostering innovative approaches to climate storytelling. As the industry continues to evolve, the integration of climate themes may become a standard practice, reflecting a broader commitment to sustainability and social responsibility.
