What's Happening?
Royce Keys, formerly known as Powerhouse Hobbs, has been officially assigned to the WWE SmackDown roster following his debut at the 2026 Royal Rumble. This move marks a significant rebranding for Keys, who was previously associated with AEW. Despite AEW's efforts to retain him, Keys opted for WWE, signaling a strategic career shift.
Why It's Important?
Royce Keys' transition to WWE and his assignment to SmackDown could impact the brand's dynamics and viewership. As a former AEW star, his presence in WWE might attract fans from both promotions, enhancing cross-promotional interest. This move also highlights WWE's strategy to acquire and rebrand talent from rival promotions, potentially influencing future talent acquisitions.
What's Next?
With his SmackDown assignment confirmed,
the focus will be on how WWE utilizes Keys in upcoming storylines and matches. His role could range from a dominant force to a breakout star, depending on creative direction. Fans and analysts will be watching for potential rivalries and how Keys adapts to WWE's style and audience.
