What's Happening?
In response to the consolidation of beer distributors by large corporations, Adam Milne has launched the Go Self Distro collective in Oregon. This initiative aims to support small craft breweries and cideries by providing a platform for self-distribution, allowing them to maintain independence and control over their sales. The collective seeks to educate retailers on the importance of self-distribution and promote a movement similar to the 'Independent' logo for breweries.
Why It's Important?
The formation of the Go Self Distro collective addresses the challenges faced by small craft producers in an industry dominated by large corporations. By promoting self-distribution, the collective empowers these businesses to retain their independence and compete more effectively.
This initiative could inspire similar movements across the country, potentially reshaping the distribution landscape and supporting the growth of independent craft producers.
