What's Happening?
In Mexico, the ancient ballgame known as ulama, dating back 3,400 years, is experiencing a revival. This traditional Mesoamerican sport, which survived the Spanish conquest, is being played by families like the Osunas in Los Llanitos. The game involves
hitting a heavy rubber ball with the hips, a practice that has been passed down through generations. As Mexico prepares to co-host the 2026 FIFA World Cup, there is renewed interest in ulama, with efforts to promote it alongside international soccer. The game, once nearly extinct, is now being showcased in exhibitions and ad campaigns to highlight Mexican heritage.
Why It's Important?
The revival of ulama is significant as it represents the preservation of cultural heritage and identity. It offers a glimpse into the rich history of Mesoamerican civilizations and their traditions. The game's resurgence also highlights the importance of cultural diversity in sports, providing an alternative to mainstream sports like soccer. By promoting ulama, Mexico is not only preserving its history but also fostering a sense of pride and continuity among its people. The game's inclusion in cultural events and media campaigns underscores its potential to attract tourism and educate the public about Mexico's ancient traditions.












