What's Happening?
Naomi Osaka, a four-time Grand Slam tennis champion, has partnered with wellness brand OLLY to launch the 'Do What Serves You' campaign during Mental Health Awareness Month. This initiative aims to encourage women to prioritize their mental and physical
well-being. Osaka, who has been using OLLY products for years, emphasizes the importance of self-care and finding moments to focus on personal needs. The campaign highlights a Hologic-Gallup survey indicating that 63% of women often prioritize others' needs over their own, leading to stress and burnout. OLLY is supporting this campaign by donating $30,000 to the SeekHer Foundation and committing $1.5 million in grants over the next three years to organizations that work to destigmatize and increase access to mental health care.
Why It's Important?
This partnership between Naomi Osaka and OLLY underscores the growing recognition of mental health as a critical component of overall well-being, particularly for women who often face societal pressures to prioritize others. By leveraging Osaka's influence and OLLY's resources, the campaign aims to shift cultural norms around self-care and mental health. The financial commitments made by OLLY to support mental health initiatives reflect a broader trend of corporate responsibility and investment in social causes. This initiative could inspire other brands and public figures to engage in similar efforts, potentially leading to increased awareness and resources for mental health support.
What's Next?
The 'Do What Serves You' campaign is set to roll out across various media platforms, including social media, streaming services, and online video placements. As the campaign gains traction, it may prompt discussions on mental health and self-care, encouraging more women to prioritize their well-being. Additionally, the financial support pledged by OLLY could lead to the development of new programs and resources aimed at improving mental health access and reducing stigma. Naomi Osaka's involvement in the campaign is expected to continue throughout the year, with further content and activations planned to promote the message of self-care.
