What's Happening?
Banyan Group, a leader in hospitality and branded residences, has introduced a new residential brand called Bellaguna. This brand is designed to cater to the lifestyle aspirations of modern global homeowners seeking a refined and purpose-driven living experience. Bellaguna offers premium residences that are managed by Banyan Group but operate independently from hotel inventory, providing a private and flexible lifestyle. The brand name 'Bellaguna' combines 'Bella' for beauty and 'Laguna' for the iconic Laguna Phuket, representing elegance, tranquility, and purposeful living. The first development under this brand, Bellaguna Lake Residences – Lotus, is located in Laguna Phuket and features contemporary designs inspired by modern yachts. The residences include
one- to three-bedroom condominiums and penthouses with private rooftop pools. Additional benefits for owners include property management, exclusive discounts, and membership in the global Sanctuary Club.
Why It's Important?
The launch of Bellaguna signifies Banyan Group's strategic expansion into standalone premium residences, a rapidly growing segment in the real estate market. This move aligns with the increasing demand for luxury living spaces that offer both privacy and high-quality amenities. By creating a dedicated identity for this segment, Banyan Group is positioning itself to capture a larger share of the international lifestyle property market. The development of Bellaguna Lake Residences within the renowned Laguna Phuket resort enhances the appeal of the brand, offering residents access to world-class facilities and a secure, family-friendly environment. This initiative not only strengthens Banyan Group's portfolio but also contributes to the economic growth of the region by attracting international investors and homeowners.
