What's Happening?
A report by Cerulli Associates indicates a growing demand for comprehensive financial planning among investors, with 54% of clients expected to receive ongoing planning advice by 2027. This trend is driven by the commoditization of investment management,
prompting advisors to expand their services to include retirement, tax, and estate planning. The report highlights the importance of technology in scaling financial planning services and meeting the expectations of younger investors. Additionally, a survey by The BlackRock Foundation and Commonwealth reveals that more than half of low- and moderate-income Americans are retail investors, with many planning long-term investments.
Why It's Important?
The shift towards comprehensive financial planning reflects changing investor expectations and the need for advisors to differentiate themselves in a competitive market. This trend is particularly relevant for the U.S. financial industry, where advisors must adapt to meet the diverse needs of a growing investor base. The emphasis on technology-enabled services highlights the importance of innovation in financial planning, offering opportunities for advisors to enhance client relationships and retention. As more low- and moderate-income individuals enter the investment market, there is a significant opportunity to educate and support these investors in achieving their financial goals.












