What's Happening?
TAG Heuer has unveiled the latest iteration of its iconic Monaco Chronograph at the Watches and Wonders Geneva 2026 event. The new model, known as the Monaco Chronograph 2026, features a case made from lightweight grade 5 titanium and is powered by the in-house
Calibre TH20-11 movement. This movement offers an 80-hour power reserve and a five-year warranty. The design maintains the distinctive square case and left-hand crown, a nod to the original Caliber 11 from 1969. The new model is available in titanium and a two-tone version with rose gold, priced at $9,350 and $13,050 respectively.
Why It's Important?
The release of the Monaco Chronograph 2026 underscores TAG Heuer's commitment to innovation and heritage in watchmaking. By incorporating modern materials like titanium and updating the movement, TAG Heuer continues to appeal to both collectors and new consumers. The Monaco Chronograph is a significant model in the brand's history, known for its association with Steve McQueen and its revolutionary design. This latest version not only pays homage to its legacy but also positions TAG Heuer as a leader in the luxury watch market, capable of blending tradition with contemporary advancements.
