What's Happening?
Surescripts has introduced a new mobile-friendly web application called 'Script Corner' to tackle the issue of prescription cost transparency in the U.S. healthcare system. According to a recent survey conducted by The Harris Poll and Surescripts, 56% of U.S. patients encounter difficulties in filling prescriptions, with 25% abandoning their medication due to high costs. The survey highlights a significant gap in the availability of accurate pricing information, with only 20% of patients feeling empowered to manage their medications. 'Script Corner' aims to provide patients with instant visibility into their out-of-pocket costs by comparing insurance copays against cash discount programs like GoodRx. This initiative marks a strategic shift for Surescripts from
a backend infrastructure provider to a patient-facing advocate, aiming to bridge the gap between the doctor's office and the pharmacy register.
Why It's Important?
The introduction of 'Script Corner' is significant as it addresses a critical issue in the U.S. healthcare system: the lack of transparency in prescription drug pricing. This lack of transparency often leads to 'sticker shock' at the pharmacy counter, causing patients to abandon necessary medications. By providing clear cost information upfront, 'Script Corner' could potentially improve medication adherence and health outcomes. The survey also reveals that 84% of patients would value digital tools recommended by their healthcare providers, indicating a strong demand for provider-led solutions. This move by Surescripts could set a precedent for other healthcare technology companies to develop similar tools, ultimately benefiting patients by reducing financial barriers to medication access.
What's Next?
As 'Script Corner' becomes more widely adopted, it is likely to influence how healthcare providers and patients interact regarding medication costs. Healthcare providers may increasingly incorporate cost discussions into their consultations, leveraging digital tools to guide patients through the financial aspects of their care. Additionally, the success of 'Script Corner' could prompt other companies to develop similar applications, fostering a more competitive market for prescription cost transparency solutions. Policymakers and healthcare organizations might also take note of this initiative, potentially leading to broader regulatory changes aimed at improving transparency and reducing costs in the healthcare system.
