What's Happening?
Crown & Caliber, originally a pre-owned watch retail platform, has relaunched as a digital luxury lifestyle magazine. Acquired by the European Watch Company in 2024, the brand is now expanding its focus beyond watches to include broader luxury lifestyle content. Under the leadership of Alexandra Cheney, the magazine aims to engage readers with a mix of short, accessible articles and in-depth features. The publication will cover topics at the intersection of horology, luxury, culture, travel, and technology. The strategy includes leveraging an existing audience and social media presence to grow its readership and engage with luxury enthusiasts.
Why It's Important?
The transformation of Crown & Caliber into a digital magazine reflects broader trends in the media and
luxury sectors, where brands are increasingly focusing on digital content to reach and engage audiences. This move allows Crown & Caliber to tap into the growing demand for luxury lifestyle content, appealing to both watch enthusiasts and a wider audience interested in luxury experiences. By offering a blend of short and long-form content, the magazine aims to establish itself as a credible source in the luxury market, potentially influencing consumer preferences and trends. The relaunch also highlights the importance of digital platforms in expanding brand reach and fostering community engagement.
What's Next?
Crown & Caliber plans to enhance its editorial offerings through partnerships and events that align with its luxury focus. These initiatives may include private dinners, test drives, and destination-focused conversations, providing readers with immersive experiences. The magazine's success will likely depend on its ability to maintain high editorial standards and effectively monetize its content. As the publication grows, it may explore additional collaborations with luxury brands and expand its coverage to include emerging trends in the luxury sector.
