What's Happening?
goGLOW, a skincare-first sunless tanning brand, has announced that its SET IT Setting Powder Kit has been awarded the Best Self Tanner in the 2026 SHAPE Skin Awards. The SHAPE Skin Awards are known for recognizing innovation and excellence in skincare,
devices, and treatments. The winners are selected by SHAPE editors and product testers, in collaboration with a panel of leading skincare professionals, board-certified doctors, and formulation specialists. The SET IT Setting Powder Kit is praised for its ability to lock in a tan with a finely milled, paraben-free powder that speeds up dry-down time and minimizes transfer, ensuring a long-lasting glow. The product is also noted for its ability to absorb excess oil or sweat, providing a translucent sunless tan throughout the day.
Why It's Important?
The recognition of goGLOW's SET IT Setting Powder Kit by the SHAPE Skin Awards highlights the brand's commitment to innovation in the sunless tanning industry. This award underscores the growing consumer demand for products that offer healthier, more comfortable, and effective tanning solutions. As the sunless tanning market continues to expand, brands like goGLOW are setting new standards for product performance and client experience. The award not only boosts goGLOW's reputation but also positions it as a leader in the industry, potentially influencing other brands to innovate and improve their offerings. This could lead to a broader range of high-quality, safe tanning products available to consumers.
What's Next?
Following this recognition, goGLOW is likely to experience increased interest and demand for its products. The brand may expand its product line or enhance its existing offerings to capitalize on the momentum generated by the award. Additionally, other companies in the sunless tanning industry may seek to innovate and improve their products to compete with goGLOW's high standards. This could lead to a wave of new product developments and advancements in the industry, benefiting consumers with more choices and better quality products.
