What's Happening?
Back-Roads Touring has introduced a Double Down booster on their Sell 12 incentive program, aimed at travel advisors in Australia and New Zealand. This initiative allows advisors to fast-track their way to earning a free tour by counting each passenger
booked on eligible tours as two towards the Sell 12 incentive. The program runs from June 1 to June 30, 2026, during the busy Europe booking season. Advisors can secure 2027 departures at 2026 prices, providing an additional reason to convert inquiries into bookings. The initiative is designed to reward advisors for their hard work in a competitive market, with eligible Topdeck bookings also counting towards the Sell 12 incentive.
Why It's Important?
The Double Down booster program is significant as it provides travel advisors with an opportunity to earn rewards more quickly, enhancing their motivation to secure bookings during a competitive season. By offering 2027 departures at 2026 prices, Back-Roads Touring is creating a compelling reason for travelers to book early, potentially increasing sales and customer engagement. This initiative not only supports travel advisors but also helps Back-Roads Touring maintain a strong presence in the market by incentivizing bookings and fostering loyalty among advisors.
What's Next?
Travel advisors have until June 30, 2026, to confirm bookings with a deposit to qualify for the incentive. As the program progresses, advisors may see increased interest from travelers looking to take advantage of the price freeze. Back-Roads Touring may continue to develop similar initiatives to maintain momentum and support advisors in achieving their sales targets. The success of this program could lead to further incentives and promotions aimed at boosting bookings and rewarding advisors.
