What's Happening?
Civitatis, a Madrid-based online travel agency, is focusing on the Spanish- and Portuguese-speaking markets by offering curated travel experiences. The company, led by CEO Andrés Spitzer, aims to enhance the travel planning process through a new app that integrates discovery, booking, and management of tours. This initiative is part of Civitatis' strategy to dominate the Spanish-language tours market, leveraging social media platforms like YouTube, TikTok, and Instagram to connect with younger audiences. The company emphasizes curated, high-quality experiences, selecting only a fraction of proposed activities to ensure authenticity and satisfaction.
Why It's Important?
Civitatis' focus on Spanish- and Portuguese-speaking travelers taps into a significant market
of over 850 million speakers worldwide. By offering localized content and experiences, the company aims to build trust and loyalty among its users. This approach not only differentiates Civitatis from global competitors like Viator and GetYourGuide but also positions it as a leader in experiential travel. The emphasis on curated experiences aligns with the growing trend of travelers seeking authentic local interactions, which could influence the broader travel industry's approach to customer engagement and service delivery.
What's Next?
Civitatis plans to launch its new app globally in January, following a trial with select users in December. This rollout is expected to enhance the company's ability to provide seamless travel experiences and could lead to increased market share in the Spanish-speaking travel sector. The company's future plans include using AI to offer hyper-personalized travel recommendations, further solidifying its position as a key player in the industry. As Civitatis continues to expand, it may also explore new markets while maintaining its focus on Spanish and Latin American travelers.
