What's Happening?
Leonardo Hotels has appointed Daniela Bartels as the Head of MICE (Meetings, Incentives, Conferences, and Exhibitions) Central Europe, effective from April 1, 2026. Bartels, who previously worked with Leonardo Hotels as Director of Sales Cluster North
from 2014 to 2015, brings extensive experience in the MICE and sales sectors. This new leadership role underscores the strategic importance of the MICE segment for Leonardo Hotels, which operates nearly 500 conference rooms in Central Europe and hosts approximately 26,000 events annually. The company aims to enhance proactive sales efforts to expand its market presence and explore new opportunities. Bartels will lead a team of five specialists to support MICE agencies, professional congress organizers, associations, and seminar providers.
Why It's Important?
The appointment of Daniela Bartels as Head of MICE Central Europe is significant for Leonardo Hotels as it highlights the company's commitment to strengthening its position in the MICE industry. The MICE segment is a crucial growth driver for the hotel group, contributing to about 80% of its turnover in this area. By focusing on proactive sales and strategic development, Leonardo Hotels aims to increase its market share and tap into new potential areas. This move could enhance the company's competitive edge in the hospitality industry, particularly in Central Europe, where the demand for conference and event spaces is high. The strategic development of the MICE sector could also lead to increased business opportunities and partnerships with various organizations and event planners.
What's Next?
With Daniela Bartels at the helm, Leonardo Hotels is expected to implement strategies that will further develop the MICE sector in Central Europe. The focus will likely be on expanding the company's market presence and exploring new business opportunities. Bartels and her team will work closely with MICE agencies, professional congress organizers, and other stakeholders to enhance service offerings and customer satisfaction. The success of these initiatives could lead to increased revenue and a stronger foothold in the competitive MICE industry. Additionally, the company may explore innovative solutions and technologies to improve event management and customer experience.
