What's Happening?
Leonardo Hotels Central Europe has implemented the Proposales cloud quotation tool across all properties, significantly reducing offer processing time and increasing booking rates. The system, introduced in early 2026, replaces manual procedures with
a standardized, cloud-based proposal logic, allowing for faster and more structured responses to event-related enquiries. The tool has been well-received by the meetings and events team, which handles up to 800 enquiries daily. By digitalizing the offer process, Leonardo Hotels aims to improve customer focus and response times, enhancing its direct bookings business, which accounts for over 80% of sales.
Why It's Important?
The digitalization of offer processes in convention sales is crucial for Leonardo Hotels to meet the growing demand for events and improve operational efficiency. By reducing processing time and increasing booking rates, the Proposales tool enhances customer satisfaction and strengthens the company's competitive position in the hospitality industry. The system's ability to provide rapid and consistent quotes is vital in the meetings and events market, where quick response times can positively impact booking rates. As the hospitality industry continues to evolve, digital solutions like Proposales are essential for maintaining customer proximity and optimizing sales processes.
What's Next?
Leonardo Hotels plans to establish a direct connection to the Optima Events system to further automate data transfer and reduce manual intermediary steps. This initiative is part of the company's comprehensive digitization strategy, which aims to enhance key processes across various areas. By continuing to drive digital transformation, Leonardo Hotels seeks to improve efficiency and customer focus, ultimately boosting revenue and maintaining its leadership in the hospitality industry.
