What's Happening?
Mark Coad, the former CEO of IPG Mediabrands Australia, has joined the consultancy firm 24 Hour Business Plan (24HR BP) as a senior advisor and partner. This move reunites him with his cousin, Andrew 'Billy' Baxter, a notable figure in the industry. Coad's
role will involve providing consultancy on business strategy, leadership, and performance. His appointment coincides with 24HR BP's recent expansion into the UK market, following its initial international foray into Singapore. Coad's extensive experience in media and advertising is expected to enhance the consultancy's strategic offerings.
Why It's Important?
Mark Coad's transition to 24HR BP underscores the dynamic nature of leadership roles within the media and advertising sectors. His expertise is likely to strengthen the consultancy's position in the market, particularly as it expands internationally. This move reflects broader industry trends where experienced leaders are increasingly sought after for their strategic insights and ability to drive growth. For 24HR BP, Coad's involvement could lead to new business opportunities and reinforce its reputation as a leading consultancy in the media landscape.
