What's Happening?
The internet is abuzz with reactions to Elphaba's 'sex cardigan' worn by Cynthia Erivo in 'Wicked: For Good.' During an intimate scene with Fiyero, played by Jonathan Bailey, Elphaba dons a gray knit cardigan over
black lingerie, sparking widespread attention and fan reactions online. The cardigan has become a viral sensation, with fans comparing it to iconic fashion pieces and expressing interest in its cozy appeal. Erivo, in an interview, expressed satisfaction with the audience's investment in the character's wardrobe, emphasizing the cardigan's role in showcasing Elphaba's vulnerability and comfort.
Why It's Important?
The viral attention surrounding Elphaba's cardigan highlights the power of costume design in film and theater to influence fashion trends. This phenomenon demonstrates how specific wardrobe choices can resonate with audiences, leading to increased interest in similar fashion items. The cardigan's popularity may drive sales for similar styles, reflecting the impact of media on consumer behavior. Additionally, the focus on comfort and vulnerability in fashion aligns with broader trends towards casual and relatable styles, potentially influencing future fashion collections and consumer preferences.











