What's Happening?
Knockout Shorts, a new microdrama studio in Los Angeles, has launched with a focus on SAG-AFTRA vertical video projects. Founded by Matthew Ko and Chris Crema, the studio aims to treat vertical video as a unique creative medium. The studio's projects include one of the first SAG microdramas featuring an Oscar-nominated actor. The initiative is supported by SAG Chief Negotiator Duncan Crabtree-Ireland, who emphasizes the potential of new formats to deliver high-quality creative work while maintaining strong labor standards.
Why It's Important?
The launch of Knockout Shorts represents a significant development in the entertainment industry, particularly in the realm of microdramas. By embracing vertical video, the studio is tapping into a growing market that is expected
to generate substantial revenue. This move also highlights the evolving nature of content consumption, as audiences increasingly engage with short-form content on mobile devices. The involvement of SAG-AFTRA ensures that labor standards are upheld, setting a precedent for future projects in this format.
