What's Happening?
The Epic Games Store reported a record-breaking year in 2025, with total spending on the platform reaching $1.16 billion. This marks a 6% increase from the previous year. The store now offers over 6,000 games, and players logged 6.65 billion hours of gameplay. Notably, spending on third-party games increased by 57%, and the platform achieved 78 million monthly active users on PC. Epic Games has emphasized its competitive advantage by maintaining a lower revenue cut of 12% compared to Steam's 30%. Additionally, Epic introduced new Web Shops and allowed developers to use their own payment systems without incurring fees. A new program set to launch in 2026 will leverage Fortnite's marketing power to boost game sales on the Epic Store.
Why It's Important?
The financial
success of the Epic Games Store highlights its growing influence in the digital gaming market, challenging established platforms like Steam. By offering a lower revenue cut, Epic attracts more developers, potentially leading to a more diverse game library. The introduction of Web Shops and developer-friendly payment options further enhances its appeal. The upcoming marketing initiative with Fortnite could significantly increase game sales, benefiting both developers and Epic. This growth underscores the competitive dynamics in the digital distribution market, with Epic positioning itself as a formidable player.
What's Next?
Epic Games plans to address user experience issues by overhauling its launcher to improve load times and stability. This move aims to enhance user satisfaction and attract more players. The new marketing program involving Fortnite is expected to launch in the first half of 2026, potentially boosting sales for participating developers. As Epic continues to refine its platform and expand its offerings, it may further disrupt the digital gaming market, prompting competitors to innovate and adapt.
