What's Happening?
Vandale, a New York-based leader in intimate apparel and activewear, has acquired Skin Worldwide, a luxury intimate apparel brand known for its use of organic materials and minimalist designs. The acquisition was made through Skin Holdings Group, involving several investors, though the purchase price remains undisclosed. Founded in 2003 by Susan Beischel, Skin has developed a strong global following with its focus on natural fabrics and comfortable clothing. The acquisition did not include any employees from Skin, and Beischel was not active with the brand at the time of the sale. Vandale plans to integrate Skin's high-design ethos with its own robust design team and manufacturing network, aiming to scale the brand while maintaining its 'quiet
luxury' identity.
Why It's Important?
This acquisition is significant as it represents Vandale's strategic expansion into the luxury lifestyle sector, enhancing its portfolio with a brand that complements its existing offerings. By leveraging Skin's established market position and loyal customer base, Vandale aims to grow its presence in the luxury apparel market. The move also underscores a broader industry trend towards wellness and the use of natural, organic materials in fashion, aligning with consumer preferences for sustainable and comfortable clothing. Vandale's ability to integrate Skin's brand DNA with its expansive distribution network could lead to increased market share and influence in the luxury apparel industry.
What's Next?
Under Vandale's ownership, Skin is expected to benefit from enhanced investment and product development, with new styles anticipated to ship by late March or April. Vandale plans to maintain Skin's production relationships, particularly with its South American supplier, to ensure continuity in product quality. The brand will also be showcased in Vandale's new showroom in New York, signaling a commitment to expanding its market presence. Additionally, there is potential for Skin to diversify into other categories, including men's, children's, and hardlines, further broadening its market reach.
