What's Happening?
Appetise, an Australian startup founded by husband-and-wife team Elise and Toby Hilliam, has raised $7 million in a Series A funding round. The company, which started as a recipe planning app, has pivoted to providing behavioral insights into consumer preferences in the Fast-Moving Consumer Goods (FMCG) sector. Appetise offers a free meal planning app and sells aggregated data to food companies. The company has seen significant growth, tripling its revenue in six months, and now boasts 110,000 active users, making it the largest food and beverage insights panel in Australia.
Why It's Important?
Appetise's success highlights the growing demand for data-driven insights in the FMCG industry. By providing real-time consumer behavior data, the company enables brands
to make informed business decisions, potentially leading to more targeted marketing strategies and product development. The funding will likely help Appetise expand its operations and enhance its data capabilities, further solidifying its position in the market. This development underscores the increasing importance of data analytics in shaping business strategies across industries.
