What's Happening?
Doug Kennedy is hosting a webcast titled 'Reservations Sales: Maximizing Rates & Overcoming Objections' aimed at improving the skills of reservation sales agents in the hotel industry. The webcast, scheduled for June 19, will address the challenges faced
by salespeople in quoting and defending fluctuating rates and availability restrictions to well-informed consumers. The training will cover strategies for explaining rate changes, handling objections, and optimizing revenue through dynamic pricing algorithms. The webcast is part of a series sponsored by Travel Outlook and Track Hospitality Software, and is offered free of charge to participants.
Why It's Important?
The webcast is significant as it addresses the growing complexity in hotel reservation sales due to dynamic pricing and increased consumer awareness. As consumers become more informed and demand better deals, sales agents need to be equipped with the skills to effectively communicate and justify pricing strategies. This training is crucial for maintaining competitiveness in the hospitality industry, where failing to adequately address consumer inquiries can lead to lost business to online travel agencies or competitors. By enhancing the skills of sales agents, hotels can improve their revenue management and customer satisfaction.
What's Next?
Participants of the webcast will receive a recording of the session, allowing them to revisit the material and share it with their teams. The training is designed to be applicable across various sectors of the lodging industry, making it a valuable resource for ongoing professional development. Future webcasts in the series will continue to explore topics relevant to hotel sales and revenue management, providing ongoing support for industry professionals seeking to enhance their skills in a rapidly evolving market.
