What's Happening?
The plus size luxury fashion market is experiencing significant growth, with the global market valued at over $311 billion in 2023 and expected to surpass $412 billion by 2030. Despite this, U.S. department
stores are lagging in offering plus size luxury fashion, missing out on a $30 billion opportunity. Influencers and advocates like Tess Holliday emphasize that size inclusion is a demand-driven necessity, not a charitable act. While some department stores like Nordstrom and Macy's have made strides in inclusivity, there is a call for more intentional and elevated offerings. The market is not just about demand but about presence and representation, with a need for structured blazers, innovative silhouettes, and luxe maxi dresses in extended sizes.
Why It's Important?
The expansion of plus size luxury fashion represents a significant economic opportunity for U.S. department stores. By embracing size inclusivity, these stores can tap into a rapidly growing market segment and meet the demands of a diverse consumer base. This shift is not only a strategic business move but also aligns with broader societal trends towards inclusivity and representation. Department stores that fail to adapt may miss out on capturing a loyal customer base and the associated revenue. The push for inclusivity also highlights the importance of representation in marketing and merchandising, which can drive brand loyalty and consumer engagement.
What's Next?
Department stores are encouraged to invest in plus size luxury fashion by partnering with indie designers, enhancing marketing efforts, and creating in-store experiences that reflect the diversity of their customer base. There is a call for continuous representation in advertising and collaborations with plus size media to reach the target audience effectively. As the market continues to grow, department stores have the opportunity to lead in this space by offering curated and inspiring fashion choices for plus size consumers. The focus should be on creating a sustainable and inclusive retail environment that meets the needs of all shoppers.
