What's Happening?
Riko's Pizza, a thin-crust pizza chain, is set to expand nationally under the leadership of Carl Bachmann, who will assume the role of CEO on January 1. Founded by Rico Imbrogno 15 years ago, the company
has grown to 12 locations across Connecticut, Florida, New York, and North Carolina. Bachmann, with experience from brands like Smashburger and BurgerFi, aims to standardize operations and implement new technologies to facilitate growth. The company has introduced a learning management system, digital ordering, and modernized back-office operations to ensure consistency across locations. Marketing efforts have also been enhanced to increase brand visibility. The expansion strategy focuses on growing from existing stronghold markets, with recent openings in Naples, Florida, and plans for further locations in Miami and New York.
Why It's Important?
The expansion of Riko's Pizza signifies a strategic move in the competitive restaurant industry, highlighting the importance of leadership and operational efficiency in scaling a business. By focusing on technology and standardized systems, Riko's aims to maintain quality and consistency, crucial for customer retention and brand reputation. The growth strategy, which emphasizes expanding from established markets, allows for better resource management and brand recognition. This approach could serve as a model for other family-run businesses looking to scale nationally. The company's ability to achieve double-digit same-store sales growth despite economic challenges underscores the potential for sustainable expansion in the food service sector.
What's Next?
Riko's Pizza plans to continue its expansion with new locations in Miami's Wynwood neighborhood and additional sites in New York. The focus will remain on strengthening the foundation of existing operations while exploring new markets. The company aims to double its footprint over the next year, prioritizing sustainable growth and maintaining strong sales and margins. As Bachmann steps into the CEO role, the emphasis will be on redefining the pizza experience and meeting consumer demands for quality and affordability. The success of this expansion could influence future strategies for similar businesses in the industry.
