What's Happening?
Marriott Bonvoy has renewed its global partnership with AEG, continuing as the exclusive hotel partner for AEG's venues and music festivals worldwide. This partnership, which began in 2013, extends Marriott Bonvoy's
status as the exclusive hotel and hotel-loyalty partner for several AEG venues across three continents, including Crypto.com Arena in Los Angeles, Mercedes-Benz Arena in Shanghai, The O2 in London, and Uber Arena in Berlin. Additionally, the partnership covers AEG Presents music festivals such as Coachella Valley Music and Arts Festival, Stagecoach: California's Country Music Festival, All Points East, and Rock en Seine. The collaboration aims to provide Marriott Bonvoy members with access to exclusive experiences at these venues and events, integrating AEG's global ticketing arm, AXS, with Marriott Bonvoy's digital platforms.
Why It's Important?
The renewal of this partnership is significant for Marriott Bonvoy as it strengthens its position in the hospitality industry by associating with high-profile venues and events. This collaboration enhances the value proposition for Marriott Bonvoy members, offering them unique opportunities and experiences at major sports and entertainment events. By integrating AEG's ticketing services with Marriott's digital platforms, the partnership facilitates seamless event attendance and travel planning, potentially increasing customer loyalty and engagement. For AEG, the partnership ensures a reliable hospitality partner that can cater to the needs of event attendees, enhancing the overall experience at their venues and festivals.
What's Next?
The partnership is expected to continue focusing on enhancing the fan experience by offering Marriott Bonvoy members unique opportunities at sports and entertainment events. This includes maintaining a strong presence at key venues and festivals, as well as expanding digital assets related to these events. Future developments may involve further integration of digital platforms to streamline event and travel planning for members, potentially leading to new innovations in customer engagement and loyalty programs.
