What's Happening?
Bart Story, a prominent figure in the entertainment research industry, has died at the age of 63 in Los Angeles. Story, who had a significant impact on the entertainment sector, succumbed to complications
from metastatic urothelial carcinoma. Over his career, he held key positions at SAG-AFTRA and MarketCast, where he was instrumental in guiding marketing strategies for studios and networks. His work was characterized by a thoughtful approach, earning him respect and admiration from colleagues and clients alike. Story's career began in the home video distribution industry, and he later became a pivotal figure in modernizing video distribution. He is survived by his husband, Patrick Jager, and their son, Brandt.
Why It's Important?
Bart Story's contributions to the entertainment industry were substantial, particularly in the realm of market research and audience engagement. His work helped shape the marketing strategies of numerous films and television projects, influencing how content is presented to audiences. Story's passing marks the loss of a key figure whose insights and leadership helped bridge the gap between creative content and audience reception. His legacy will likely continue to influence entertainment marketing strategies, as his methodologies and approaches have become integral to the industry.
